Privacy policy

Last updated: July 14, 2025

Rugholics operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Rugholics is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified.

Depending on how you interact with the Services and as permitted by law, we may collect or process:

Contact details (name, billing/shipping address, phone number, email address)
Financial information (payment method details, transaction confirmations)
Account information (login credentials, preferences, settings)
Transaction information (products viewed, purchased, returned, exchanged, or cancelled)
Communications (customer support messages or inquiries)
Device information (IP address, browser, network identifiers)
Usage information (interaction and navigation behavior)

Personal Information Sources

We may collect personal information:

Directly from you
Automatically through cookies and similar technologies
From service providers acting on our behalf
From partners or third parties

How We Use Your Personal Information

We use personal information to:

Provide, tailor, and improve the Services
Process orders, payments, shipping, returns, and exchanges
Communicate with you and provide customer support
Send marketing and promotional communications (where permitted)
Ensure security and prevent fraud
Comply with legal obligations and enforce policies

How We Disclose Personal Information

We may disclose personal information:

To Shopify, vendors, and service providers (payments, logistics, analytics, support)
To marketing and advertising partners (subject to applicable rights)
When you request or consent to disclosure
Within our corporate group or affiliates
In connection with legal requirements or business transactions

Relationship with Shopify

The Services are hosted by Shopify. Information submitted may be shared with Shopify and relevant third parties, including those located outside your country. Shopify may process data to provide enhanced features and personalized experiences.

For more details, visit the Shopify Consumer Privacy Policy or exercise rights via the Shopify Privacy Portal, subject to your location.

Third-Party Websites and Links

We are not responsible for the privacy practices of third-party websites linked through our Services. Please review their policies independently.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

Security and Retention

No system is completely secure. We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your jurisdiction, you may have rights to:

Access, correct, or delete personal information
Data portability
Opt out of sale or sharing for targeted advertising
Manage communication preferences

UK/EEA residents may also have rights to object, restrict processing, or withdraw consent.

Complaints

You may lodge complaints with us or your local data protection authority, where applicable.

International Transfers

Your information may be transferred, stored, or processed outside your country. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The revised version will be posted with an updated “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@rugholics.com
Phone: +91 9250261926
Address: Rugholics, Noorkhanpur, Bhadohi – 221401, Uttar Pradesh, India